At Mel’s Trading Post, fishing isn’t just a pastime, it’s a way of life. As a small, locally owned shop, we take pride in offering a great selection of fishing lures. Whether you're after bass, walleye, muskie, pike, trout, or panfish, we’ve got the lures to match your fishing style and favorite waters. We have brands like Rapala, Violent Strike, Berkely & more!

While we offer a selection of fishing gear, our full lineup of lures is only available in-store. Swing by Mel’s Trading Post in Rhinelander, WI, to check out our inventory, swap fishing stories, and get set up for your next day on the water. Have a question? Give us a call at 715-362-5800!